Performance marketing spends undertaken by companies on e-commerce portals

Abstract

Performance marketing is a form of digital marketing strategy driven by results. It is better for marketeers because they only need to pay when a specific desired action occurs. For example, a user buys a product using the link available on a blog post. Performance marketing is used expressly to drive activities and track and measure those actions, all while attributing the ROI of each asset, campaign, or activity, in contrast to traditional and organic marketing.