Stranger & Sons Gin: case study abstract

Abstract

Third Eye Distillery was a conceived in 2017. Cofounder Vidur Gupta had just moved back from his studies Scotland and was working in the UK before soon moving to India. Another cofounder, Sakshi Saigal, had just moved back from Barcelona after working in the impact investing sector. The third cofounder, Rahul Mehra, had just started working on Svami tonics and mixers while Vidur worked on his own snack food company. Having lived abroad for a considerable amount of time and having experienced the drinking culture in Europe, the cofounder noticed there was a trend towards premiumisation in the alcohol markets. Value for money alcohol options weren’t necessarily dropping in volume but they seemed to be losing ground on shopfronts and people’s homes. They saw premium brands coming in and bringing in nuances to their pitch of how alcohol should be produced and consumed. Innovative cocktail bars at par with Michelin-star restaurants were popping up all over Europe and the US.