Super app and its future in India

Abstract

OTT is a type of direct-to-consumer video content platform, like Netflix, Disney+, and Hulu, that lets users watch premium content and have a better viewing experience whenever they want. No matter where it comes from, OTT content is accessible on a variety of devices today. The fact that OTT entertainment is easy to get to is one of the primary reasons as to why it is so popular. To watch OTT, customers only need a fast internet connection and a device that can connect to the internet and run apps or browsers. • Mobile OTT Devices: Tablets and smartphones can download OTT applications for onthe-go streaming. • Computers: You can get to OTT content through desktop programmes or browsers. • Connected TV devices: Apple TV, Smart Tvs, and numerous others are well-known examples. A lot of game consoles, such as the PlayStation, can run OTT apps.