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http://hdl.handle.net/11718/27141| Title: | Insecurity and beauty: brand messaging and its impact |
| Authors: | Warkar, Nikita John, Milen Mathew |
| Keywords: | Beauty Industry;Consumer Insecurities |
| Issue Date: | 2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The beauty industry has increasingly leveraged insecurities to target customers, position its products, and ensure relatability. Changing ‘fair’ to ‘glow’ and ‘whitening’ to ‘brightening’ barely solves the problem. While the industry is poised to grow, its impact on the idea of beauty needs to be studied. As beauty standards evolve and the industry grows, companies continue to tap into consumers’ insecurities to sell their products.This study aims to analyse the impact of brands, its products, positioning & advertisement’s impact on an individual’s perception of self as well as the brand. |
| URI: | http://hdl.handle.net/11718/27141 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003546.pdf Restricted Access | SP003546 | 1.83 MB | Adobe PDF | View/Open Request a copy |
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