Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/27143
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dc.contributor.authorPhor, Abi-
dc.contributor.authorSayeed, Kamran-
dc.date.accessioned2024-02-05T10:19:28Z-
dc.date.available2024-02-05T10:19:28Z-
dc.date.issued2022-
dc.identifier.otherSP003548-
dc.identifier.urihttp://hdl.handle.net/11718/27143-
dc.description.abstractThe purpose of this research is to analyze and understand the branding strategy of Carl Pei's startups, with a focus on OnePlus and Nothing. The main objectives of the research are to: (1) Evaluate the branding strategies employed by Carl Pei's startups and how they have contributed to the success of the companies. (2) Understand the key elements of the branding strategy of Carl Pei's startups and how they have been used to create a strong brand personality and appeal to a wide customer base. (3) Analyze the role of innovation and minimalism in the branding strategy of Carl Pei's startups and how they have helped the companies to differentiate themselves from their competitors. This is achieved through a mix of both primary and secondary research.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectBranding Strategyen_US
dc.subjectCarl Pei's Startupsen_US
dc.subjectBrand Personalityen_US
dc.titleBrand strategy of Carl Pei’s start-up (Oneplus & Nothing)en_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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