IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/27148Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Raghavender, Gurrapu | - |
| dc.contributor.author | Vamshikrishna, Avula | - |
| dc.date.accessioned | 2024-02-05T10:19:57Z | - |
| dc.date.available | 2024-02-05T10:19:57Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.other | SP003553 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/27148 | - |
| dc.description.abstract | The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product contagion theory, how should marketers go ahead? | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Advertisement | en_US |
| dc.title | Understanding the impact on customer engagement with ad sequences | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003553.pdf Restricted Access | SP003553 | 455.91 kB | Adobe PDF | View/Open Request a copy |
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