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http://hdl.handle.net/11718/27148| Title: | Understanding the impact on customer engagement with ad sequences |
| Authors: | Raghavender, Gurrapu Vamshikrishna, Avula |
| Keywords: | Marketing;Advertisement |
| Issue Date: | 2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product contagion theory, how should marketers go ahead? |
| URI: | http://hdl.handle.net/11718/27148 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003553.pdf Restricted Access | SP003553 | 455.91 kB | Adobe PDF | View/Open Request a copy |
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