IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/27150Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Pandey, Anshu | - |
| dc.contributor.author | Singh, Shweta | - |
| dc.date.accessioned | 2024-02-05T10:20:08Z | - |
| dc.date.available | 2024-02-05T10:20:08Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.other | SP003555 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/27150 | - |
| dc.description.abstract | Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use creators to co-create products or services • Disproportionate creator earnings | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Market map | en_US |
| dc.subject | Economy - India | en_US |
| dc.title | Content & creator economy | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003555.pdf Restricted Access | SP003555 | 1.9 MB | Adobe PDF | View/Open Request a copy |
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