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http://hdl.handle.net/11718/27150| Title: | Content & creator economy |
| Authors: | Pandey, Anshu Singh, Shweta |
| Keywords: | Market map;Economy - India |
| Issue Date: | 2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use creators to co-create products or services • Disproportionate creator earnings |
| URI: | http://hdl.handle.net/11718/27150 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003555.pdf Restricted Access | SP003555 | 1.9 MB | Adobe PDF | View/Open Request a copy |
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