Elrhino eco industries a story worth telling to a story worth selling

Abstract

Nisha Bora, the business head and dream seller at Elrhino, while parsing through the export figures and outlaying the recovery path of Elrhino to pre-Covid levels of production and distribution, had a sudden epiphany. She cleaned her desk, plugged in her laptop and searched for the growth figures of the Rhino population since she started Elrhino along with her father with whatever frugal means they possessed. Rhinoceros unicornis, better known as the Greater One-Horned Rhino, was found in India, Nepal, and Bhutan and registered an impressive population of 40141 in a survey conducted by the Asian Rhino Specialist Group (AsRSG) in September 2022. Rhino poaching, the greatest vice against establishing a healthy Rhino population in Assam, had claimed the lives of around 27 Rhinos when Elrhino started in 2013-2014. However, the number decreased gradually and reached zero by January 2023. Nisha wondered whether her dream of Rhino conservation topics reaching the altar of the beer-table talks had started to get the realisation she, the dream seller, had so vigorously dreamt.