NFTs in marketing strategy from the lens of customers

Abstract

Non-Fungible Tokens (NFTs) are digital assets that use blockchain technology to verify their authenticity and ownership. Each NFT is unique and can represent any type of digital asset, including artwork, music, video, or even tweets, in contrast to fungible tokens, such as cryptocurrencies, which are interchangeable and have the same value. NFTs are stored on a distributed digital ledger called a blockchain, which records and verifies transactions. This ensures that anyone can easily and transparently verify the ownership and authenticity of an NFT. In recent years, NFTs have gained popularity as a means for creators to monetize their digital works and for collectors to acquire unique digital assets.