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http://hdl.handle.net/11718/27183| Title: | Virtual influencer management |
| Authors: | Gahlot, Deepika Poonia, Manshi |
| Keywords: | Virtual influencers |
| Issue Date: | 2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The main objective of the project involves: 1. Understanding the influencer marketing 2. Focus on the working of virtual influencers and their methodology for gaining market share 3. Understand the factors which affects the perception and following of virtual influencers in advertising context |
| URI: | http://hdl.handle.net/11718/27183 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003588.pdf Restricted Access | SP003588 | 321.94 kB | Adobe PDF | View/Open Request a copy |
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