IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/27183Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gahlot, Deepika | - |
| dc.contributor.author | Poonia, Manshi | - |
| dc.date.accessioned | 2024-02-05T10:33:15Z | - |
| dc.date.available | 2024-02-05T10:33:15Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.other | SP003588 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/27183 | - |
| dc.description.abstract | The main objective of the project involves: 1. Understanding the influencer marketing 2. Focus on the working of virtual influencers and their methodology for gaining market share 3. Understand the factors which affects the perception and following of virtual influencers in advertising context | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Virtual influencers | en_US |
| dc.title | Virtual influencer management | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003588.pdf Restricted Access | SP003588 | 321.94 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.