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http://hdl.handle.net/11718/27849| Title: | Unveiling the green veil: exploring brand image's impact on trust in ecofriendly cosmetic claims and the role of customer education |
| Authors: | Pandey, Sarthak Gosh, Pushpendu Abhyudaya |
| Keywords: | Customer education;Brand image;EcoFriendly cosmetic |
| Issue Date: | 1-Jan-2023 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The global cosmetics and personal care industry is valued at over US$ 300 billion (Statista, 2023). Across the globe cosmetic brands have made sure to include a range of green cosmetics in their product portfolio, given the current importance being given to going green. As customers become increasingly aware about the ingredients of the products they use, a segment of market has developed where people are demanding products that they consider are safe, ecofriendly, and sustainably manufactured. The concern for one’s health has also created some demand for products that have natural or organic ingredients in them. |
| Description: | The global cosmetics and personal care industry is valued at over US$ 300 billion (Statista, 2023). Across the globe cosmetic brands have made sure to include a range of green cosmetics in their product portfolio, given the current importance being given to going green. As customers become increasingly aware about the ingredients of the products they use, a segment of market has developed where people are demanding products that they consider are safe, ecofriendly, and sustainably manufactured. The concern for one’s health has also created some demand for products that have natural or organic ingredients in them. |
| URI: | http://hdl.handle.net/11718/27849 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003610.pdf Restricted Access | 217.61 kB | Adobe PDF | View/Open Request a copy |
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