Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/27857
Title: Mergers & acquisitions with possibilities of better synergies
Authors: Amisagadda, Sree Bhavishya
Bhandari, Kshitij Sanjay
Keywords: Motion picture theaters - India - Mergers;| Entertainment industry - India - Strategic alliances;Cinema audiences - India - Consumer behavior
Issue Date: 1-Jan-2023
Abstract: The convergence of PVR and INOX, two prominent entities within the Indian cinema exhibition sector, marks a significant development in the country’s entertainment industry. This strategic merger is expected to redefine the cinematic landscape across India. PVR, widely recognized for its extensive network of multiplexes, and INOX, known for delivering high-quality cinema experiences, have united to form a dominant force in the industry. With the initiation of this merger, it is anticipated that Indian cinema audiences will benefit from innovative offerings, enhanced accessibility to premium films, and enriched viewing experiences. This introductory analysis sets the stage for a deeper exploration of the implications and transformative impact of the PVR-INOX merger on the Indian film industry.
Description: The convergence of PVR and INOX, two prominent entities within the Indian cinema exhibition sector, marks a significant development in the country’s entertainment industry. This strategic merger is expected to redefine the cinematic landscape across India. PVR, widely recognized for its extensive network of multiplexes, and INOX, known for delivering high-quality cinema experiences, have united to form a dominant force in the industry. With the initiation of this merger, it is anticipated that Indian cinema audiences will benefit from innovative offerings, enhanced accessibility to premium films, and enriched viewing experiences. This introductory analysis sets the stage for a deeper exploration of the implications and transformative impact of the PVR-INOX merger on the Indian film industry.
URI: http://hdl.handle.net/11718/27857
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
SP003618.pdf
  Restricted Access
2.34 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.