Imagining the future[CIIE.CO]: nano-influencer marketing

Abstract

In an ever-evolving digital age, the concept of influence transcends mere celebrity endorsement or having a massive online presence. The realm of "Nano” and “Micro” influencers—individuals wielding influence over a more modest following of 1,000 to 10,000 and 10,000 to 50,000 respectively—has emerged as a niche yet potent segment within the broader influencer marketing industry. These influencers, due to their compact audience, often boast higher engagement rates, authenticity, and a closer relationship with their followers, making them invaluable assets for brands that aim for more targeted and intimate marketing strategies.

Under this course, our endeavour embarked upon a comprehensive exploration into the dynamic world of nano-influencer marketing. The primary objectives were two-fold: firstly, to discern the present landscape and postulate future trends that could redefine nano-influencer marketing, and secondly, to unearth and cultivate an entrepreneurial concept that could carve a niche within this vibrant industry.

This report is a culmination of rigorous research, in-depth interviews, and iterative prototyping. From surveying the competitive landscape of existing influencer connecting platforms to empathizing with the real-world challenges of nano-influencers and businesses, and finally, venturing into the creation of a prototype solution, our journey has been both enlightening and transformative.

The report also serves as a research document on our business idea, letsviral.in, which we are establishing as a platform that connects nano-influencers to businesses for influencer marketing needs.