IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/27889| Title: | Social media marketing in the Hindi film industry |
| Authors: | Agarwal, Kushagra Srivastava, Pankhuri |
| Keywords: | Motion pictures - India - History and criticism;Film industry - India - Marketing;Digital media - Social aspects - India |
| Issue Date: | 1-Jan-2023 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The Hindi Film Industry has undoubtedly made a mark on global cinema. It stands out as a cultural juggernaut in the modern landscape, because of its opulent storytelling, song-and-dance sequences, and the captivation of a million cinemagoers. Their success also lies in their unmatched capacity to draw audiences to the theatre. However, in the changing landscape of communication platforms, filmmakers have had to adapt how they reach out to people. Films today, are more and more dependent on their online presence and engagement. |
| Description: | The Hindi Film Industry has undoubtedly made a mark on global cinema. It stands out as a cultural juggernaut in the modern landscape, because of its opulent storytelling, song-and-dance sequences, and the captivation of a million cinemagoers. Their success also lies in their unmatched capacity to draw audiences to the theatre. However, in the changing landscape of communication platforms, filmmakers have had to adapt how they reach out to people. Films today, are more and more dependent on their online presence and engagement. |
| URI: | http://hdl.handle.net/11718/27889 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003649.pdf Restricted Access | 286.66 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.