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http://hdl.handle.net/11718/27889Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Agarwal, Kushagra | - |
| dc.contributor.author | Srivastava, Pankhuri | - |
| dc.date.accessioned | 2025-06-04T06:24:03Z | - |
| dc.date.available | 2025-06-04T06:24:03Z | - |
| dc.date.issued | 2023-01-01 | - |
| dc.identifier.other | SP003649 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/27889 | - |
| dc.description | The Hindi Film Industry has undoubtedly made a mark on global cinema. It stands out as a cultural juggernaut in the modern landscape, because of its opulent storytelling, song-and-dance sequences, and the captivation of a million cinemagoers. Their success also lies in their unmatched capacity to draw audiences to the theatre. However, in the changing landscape of communication platforms, filmmakers have had to adapt how they reach out to people. Films today, are more and more dependent on their online presence and engagement. | en_US |
| dc.description.abstract | The Hindi Film Industry has undoubtedly made a mark on global cinema. It stands out as a cultural juggernaut in the modern landscape, because of its opulent storytelling, song-and-dance sequences, and the captivation of a million cinemagoers. Their success also lies in their unmatched capacity to draw audiences to the theatre. However, in the changing landscape of communication platforms, filmmakers have had to adapt how they reach out to people. Films today, are more and more dependent on their online presence and engagement. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Motion pictures - India - History and criticism | en_US |
| dc.subject | Film industry - India - Marketing | en_US |
| dc.subject | Digital media - Social aspects - India | en_US |
| dc.title | Social media marketing in the Hindi film industry | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003649.pdf Restricted Access | 286.66 kB | Adobe PDF | View/Open Request a copy |
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