Examining challenges faced in aggregator food business model to empower homemakers

Abstract

Often, women have no access to financial, formal, educational, or social support systems. Indian homemakers' artisanal skills can be harnessed to form a social entrepreneurship model that has the potential to create economic opportunities for homemakers while also promoting traditional Indian products and culture. We examined challenges in establishing a For-Profit sustainable social enterprise to empower homemakers to sell products according to their skills. Our primary focus was on selling perishable food in the pilot run of the initiative.