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http://hdl.handle.net/11718/27917| Title: | Understanding and analyzing buy-now-pay-later from customer perspective |
| Authors: | Sahoo, Subrat Kumar Ganguly, Sayan |
| Keywords: | Credit - India;Consumer credit - India;E-commerce - India |
| Issue Date: | 1-Jan-2023 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | BNPL (Buy Now, Pay Later) allows consumers to purchase goods and services on credit at the point-of-sale. It is an alternative to credit cards, with easier access, lower fees, and smaller ticket sizes. The global BNPL market is growing rapidly, expected to reach $600B in 2026 from $200B in 2022 (~33% CAGR). India’s market is also projected to grow from $5B to $15B over 2022-2026. Market research is needed by startups to determine optimal target segments, likely adopters, product specifications (fees, credit terms, rewards, etc.), high-propensity shopping categories, and typical ticket sizes. The objectives are to analyze the Indian BNPL market size, consumer preferences and competitor landscape, and design an attractive BNPL offering that can gain widespread adoption. The research involved conducting surveys to gain insights into consumer demand, preferences, pain points, and willingness to use BNPL. Competitor analysis is also key. The key output would be actionable data to inform BNPL product development, positioning, and go-to-market strategy for successful launch and growth in India. |
| Description: | BNPL (Buy Now, Pay Later) allows consumers to purchase goods and services on credit at the point-of-sale. It is an alternative to credit cards, with easier access, lower fees, and smaller ticket sizes. The global BNPL market is growing rapidly, expected to reach $600B in 2026 from $200B in 2022 (~33% CAGR). India’s market is also projected to grow from $5B to $15B over 2022-2026. Market research is needed by startups to determine optimal target segments, likely adopters, product specifications (fees, credit terms, rewards, etc.), high-propensity shopping categories, and typical ticket sizes. The objectives are to analyze the Indian BNPL market size, consumer preferences and competitor landscape, and design an attractive BNPL offering that can gain widespread adoption. The research involved conducting surveys to gain insights into consumer demand, preferences, pain points, and willingness to use BNPL. Competitor analysis is also key. The key output would be actionable data to inform BNPL product development, positioning, and go-to-market strategy for successful launch and growth in India. |
| URI: | http://hdl.handle.net/11718/27917 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003677.pdf Restricted Access | 1.94 MB | Adobe PDF | View/Open Request a copy |
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