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http://hdl.handle.net/11718/27928| Title: | Assessing Indian customer preferences for chatbot features in online tourism industry |
| Authors: | B Y, Aswin A, Guruprakash |
| Keywords: | : Tourism - India - Technological innovations;Internet in tourism - India;Travel - India - Social aspects |
| Issue Date: | 1-Jan-2023 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The evolving face of Indian tourism is now adorned with the profound influence of the digital age, placing online tourism at its core. The allure of India has perpetually captivated travelers due to its opulent cultural heritage, diverse landscapes, and historical eminence. Yet, the surge of technology—particularly the pervasive presence of online platforms—has orchestrated a metamorphosis in the way individuals engage with and relish Indian tourism. |
| Description: | The evolving face of Indian tourism is now adorned with the profound influence of the digital age, placing online tourism at its core. The allure of India has perpetually captivated travelers due to its opulent cultural heritage, diverse landscapes, and historical eminence. Yet, the surge of technology—particularly the pervasive presence of online platforms—has orchestrated a metamorphosis in the way individuals engage with and relish Indian tourism. |
| URI: | http://hdl.handle.net/11718/27928 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003688.pdf Restricted Access | 1.33 MB | Adobe PDF | View/Open Request a copy |
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