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Issue Date | Title | Author(s) |
---|---|---|
27-May-2011 | Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement | Uniyal, Dwarika Prasad; Sinha, Piyush Kumar |
27-May-2011 | The Path to Purchase during Shopping | Sinha, Piyush Kumar; Krishnaswamy, Gopi |
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