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Issue Date | Title | Author(s) |
---|---|---|
2014 | The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components | Khandeparkar, Kapil |
2014 | Brand adoption by BOP retailers | Sinha, Piyush Kumar; Gupta, Suraksha; Rawal, Saurabh |
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