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Issue Date | Title | Author(s) |
---|---|---|
2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
2014 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot |
2014 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot |
2014 | Online retailing paired with kirana – a formidable combination for emerging markets | Sinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh |