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Issue Date | Title | Author(s) |
---|---|---|
31-Mar-2010 | Localized and non-localized competition in the presence of consumer lock-in | Banerjee, Bibek; Kovenock, Dan |
31-Mar-2010 | Consumption externalities and product quality: the market for military hardware | Banerjee, Bibek; Hirao, Yukiko |
3-Apr-2010 | Model of consumer evaluation of brand extensions | Ganapathy, Shobha; Banerjee, Bibek |
1-Dec-1998 | Brand specific associations and consumer involvement in the evaluation of brand extensions | Ganapathy, Shobha; Koshy, Abraham; Banerjee, Bibek |