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Issue Date | Title | Author(s) |
---|---|---|
20-Mar-2010 | A generalised scale for pretesting print advertisements | Mehta, Subhash C.; Chhabra, H. S.; Raju, V. R. |
14-Mar-2010 | Organisational buying: supplier evaluation criteria for standard products | Mehta, Subhash C.; Khurana, Rakesh; Chhabra, H. S. |