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Issue Date | Title | Author(s) |
---|---|---|
5-Sep-2009 | An Empirical View of the Different Types of Consumer Promotions in India | Jha-Dang, Priya; Koshy, Abraham |
5-Sep-2009 | A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory | Jha-Dang, Priya |