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Issue DateTitleAuthor(s)
26-Mar-2010New product introduction strategy in consumer products category in IndiaKoshy, Abraham; Angel, Anna
3-Aug-2009Comprehensive Analysis of Exclusive Brand Store Customer in Indian MarketKureshi, Sonal; Sood, Vandana; Koshy, Abraham
30-Jul-2009Salesperson’s Customer Orientation: A Reconceptualization and a New DefinitionSingh, Ramendra; Koshy, Abraham
3-Aug-2009Impact of Initial-Trust Image on Shopper Trust and Patronage IntentionsKaul, Subhashini; Sahay, Arvind; Koshy, Abraham
8-Aug-2009Wheat Marketing and its Efficiency in IndiaGandhi, Vasant P.; Koshy, Abraham
21-Aug-2009‘The Value-Congruity Relationship Model’Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham
5-Sep-2009An Empirical View of the Different Types of Consumer Promotions in IndiaJha-Dang, Priya; Koshy, Abraham
14-Dec-2009Can targeting work in food security programmes? a study of consumer behaviour and the fair price shop system for food in IndiaGandhi, Vasant P.; Koshy, Abraham
23-May-2017A study of the evolution of nature and narration of brands in an emerging marketKoshy, Abraham; Narayanan, Priya
1-Dec-1998Brand specific associations and consumer involvement in the evaluation of brand extensionsGanapathy, Shobha; Koshy, Abraham; Banerjee, Bibek

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