IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 24-Mar-2010 | Cigarette and liquor advertising in India an exploratory study | Mukhopadhyay, Sipra; Kureshi, Sonal |
| 27-Jul-2010 | Trends in sales promotion literature | Kureshi, Sonal; Vyas, Preeta |
| 3-Aug-2009 | Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market | Kureshi, Sonal; Sood, Vandana; Koshy, Abraham |
| Mar-2016 | Intention to participate in cause related marketing: influence of cause | Kureshi, Sonal; Thomas, Sujo |
| 2014 | Cause related marketing - an Indian overview | Kureshi, Sonal; Thomas, Sujo |