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Results 1-10 of 12 (Search time: 0.005 seconds).
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Issue DateTitleAuthor(s)
14-Mar-2010MIS-Marketing by the dream merchants: the case of state lotteriesJoag, Shreekant G.; Mehta, Subhash C.
14-Mar-2010Language translations in advertising and marketing research: need for recognizing measurement differencesMehta, Subhash C.; Parekh, Jayshree S.
14-Mar-2010Marketing, yes, creative marketing of special bearer bondsMehta, Subhash C.; Bhatt, Udayan
20-Mar-2010A generalised scale for pretesting print advertisementsMehta, Subhash C.; Chhabra, H. S.; Raju, V. R.
20-Mar-2010Predicting new product success: role of product-category related variablesMehta, Subhash C.; Pandya, Anil
27-Jul-2010Marketing research and the regional languages problemMehta, Subhash C.; Parikh, Jayshree S.
14-Mar-2010Marketing orientation in Indian industryMehta, Subhash C.; Joag, Shreekant G.
14-Mar-2010Supplier evaluation criteria for special projects: differences from standard productsMehta, Subhash C.; Rao, C.P.; Kiser, G.E.
14-Mar-2010Consumer research and public policy: the case of sugar crisis of 1980Mehta, Subhash C.; Chhatopadhyay, A.; Jain, B.K.
13-Mar-2010Role conflict, tension and job satisfaction: a study of medical representativesMehta, Subhash C.; Chawla, D.; Pandya, A.M.; Roy, Surupa

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