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Issue Date | Title | Author(s) |
---|---|---|
20-Mar-2010 | Influencing social behaviour: segment specification and formulation of ad strategy | Mukhopadhyay, Sipra |
24-Mar-2010 | Strategies for influencing attitude | Mukhopadhyay, Sipra |
24-Mar-2010 | Cigarette and liquor advertising in India an exploratory study | Mukhopadhyay, Sipra; Kureshi, Sonal |
25-Mar-2010 | Creative approaches in advertising in India in the early nineties what criteria | Mukhopadhyay, Sipra |