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Issue Date | Title | Author(s) |
---|---|---|
30-Jul-2009 | Salesperson’s Customer Orientation: A Reconceptualization and a New Definition | Singh, Ramendra; Koshy, Abraham |
21-Aug-2009 | An Assessment of the Impact of Distribution Channel Conflict on Channel Efficiency – Few Improvised Conceptual Models | Singh, Ramendra |
21-Aug-2009 | An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature | Singh, Ramendra; Sinha, Piyush Kumar |