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Issue Date | Title | Author(s) |
---|---|---|
3-Apr-2010 | Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector | Vyas, Preeta H. |
25-Jul-2009 | Loyalty Programme Applications in Indian Service Industry | Sahoo, Debajani; Vyas, Preeta H. |
3-Aug-2009 | Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead | Vyas, Preeta H. |
4-Sep-2009 | Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India | Vyas, Preeta H. |
14-Dec-2009 | Incentive outlay rations in fast moving consumer goods sector in India | Vyas, Preeta H. |
2008 | Loyalty Programmes: Practices, Avenues and Challenges | Vyas, Preeta H.; Sinha, Piyush Kumar |
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