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Issue Date | Title | Author(s) |
---|---|---|
2-Sep-2009 | Using Qualitative and Quantitative Methods to Investigate Patterns in Marketing Channels and International Marketing Strategies | Oburai, Prathap; Wai, Chew Kok; Baker, Michael J. |
2-Sep-2009 | Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations | Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. |