IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| Mar-2016 | Pricing for e-commerce in emerging economies | Mandal, Sudipta; Sharma, Dheeraj |
| Mar-2016 | Marketing channels for e-commerce in emerging markets | Kapoor, Ankur; Sharma, Dheeraj |
| Mar-2016 | E-commerce selling in an emerging economy context | Pandey, Arpita; Sharma, Dheeraj |
| Mar-2016 | Is conspicuous consumption of business leaders justified and morally defensible? | Borna, Shaheen; Sharma, Dheeraj |
| Mar-2016 | Antecedents and consequences of brand equity: a meta analysis | Pandey, Arpita; Sharma, Dheeraj |
| 2014 | Consumers' need for uniqueness: a cross-cultural validation | Sharma, Dheeraj; Varsha, Verma |
| 2014 | Relationship marketing in online retailing - a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj |
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