IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 2014 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
| 2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot |
| 2014 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot |
| 2014 | Online retailing paired with kirana – a formidable combination for emerging markets | Sinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh |