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Issue Date | Title | Author(s) |
---|---|---|
21-Nov-2013 | Realigning Business Strategy for PWD (People with Disabilities) Customers: A Less-explored Territory in Diversity Inclusion | Abhishek; Saxena, Richa |
27-Nov-2013 | Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context | Abhishek; Sahay, Arvind |
26-Nov-2013 | Broadening the concept of sustainability and measuring its impact on firm’s performance | Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek |