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Issue Date | Title | Author(s) |
---|---|---|
Mar-2016 | Intention to participate in cause related marketing: influence of cause | Kureshi, Sonal; Thomas, Sujo |
Mar-2016 | Antecedents and consequences of brand equity: a meta analysis | Pandey, Arpita; Sharma, Dheeraj |
2016 | Optimization of customized pricing with multiple overlapping competing bids | Dutta, Goutam; Natesan, Sumeetha R. |