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Issue Date | Title | Author(s) |
---|---|---|
2014 | Elements of task definition shopping situations: a study in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
2014 | The potential of mobile coupons: current status and future promises | Abhishek; Mathen, Nidhi |
2014 | Online promotions: exploring the emerging opportunity in Indian market | Mathen, Nidhi; Abhishek |