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Issue Date | Title | Author(s) |
---|---|---|
3-Aug-2009 | Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market | Kureshi, Sonal; Sood, Vandana; Koshy, Abraham |
30-Jul-2009 | Salesperson’s Customer Orientation: A Reconceptualization and a New Definition | Singh, Ramendra; Koshy, Abraham |
3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
8-Aug-2009 | Wheat Marketing and its Efficiency in India | Gandhi, Vasant P.; Koshy, Abraham |
21-Aug-2009 | ‘The Value-Congruity Relationship Model’ | Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham |
5-Sep-2009 | An Empirical View of the Different Types of Consumer Promotions in India | Jha-Dang, Priya; Koshy, Abraham |
14-Dec-2009 | Can targeting work in food security programmes? a study of consumer behaviour and the fair price shop system for food in India | Gandhi, Vasant P.; Koshy, Abraham |