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Issue Date | Title | Author(s) |
---|---|---|
3-Aug-2009 | Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead | Vyas, Preeta H. |
5-Sep-2009 | A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory | Jha-Dang, Priya |
2-Sep-2009 | Joint Sales Promotion: Prospects & Issues | Sonal, Kureshi; Preeta, Vyas |
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Date issued
- 3 2009