1. IIMA Institutional Repository

Search


Current filters:

Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-10 of 11 (Search time: 0.002 seconds).
Item hits:
Issue DateTitleAuthor(s)
21-Aug-2009An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising LiteratureSingh, Ramendra; Sinha, Piyush Kumar
4-Sep-2009The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk
30-Jul-2009Choice of a Retail Store and Retail Store Format: A Hierarchical Logit ModelTripathi, Sanjeev; Sinha, Piyush Kumar
21-Aug-2009Family and Store Choice - A Conceptual FrameworkTripathi, Sanjeev; Sinha, Piyush Kumar
2008Loyalty Programmes: Practices, Avenues and ChallengesVyas, Preeta H.; Sinha, Piyush Kumar
28-Jul-2009Store Format Choice in an Evolving Market – A TPB ApproachAnand, Kamaljit S.; Sinha, Piyush Kumar
28-Jul-2009An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV CommercialsVenkatesh, P.; Sinha, Piyush Kumar
14-Dec-2009Revisiting the conceptualisation and classification of distribution service outputsWaterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Burt, Steve
13-Aug-2009An Insight into the Growth of New Retail Formats in IndiaSinha, Piyush Kumar; Kar, Sanjay K.
11-Mar-2009An Insight into the Growth of New Retail Formats in IndiaSinha, Piyush Kumar; Kar, Sanjay K.

Discover