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Issue DateTitleAuthor(s)
2014Elements of task definition shopping situations: a study in context of products high on haptic salienceAbhishek; Sinha, Piyush Kumar
2014Impact of store format on shopping involvementSinha, Piyush Kumar; Uniyal, Dwarika Prasad
2014The role of government regulation in incubating social enterprisesAbhishek; Bhamoriya, Vaibhav; Sinha, Piyush Kumar; Golwa, Ankur
2014Brand adoption by BOP retailersSinha, Piyush Kumar; Gupta, Suraksha; Rawal, Saurabh
2014Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encountersSinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi
2014Buying impulsive trait: an effective moderator for shopping emotions and perceived riskSinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot
2014Impact of consumer social responsibility and brand social responsibility image on brand loyaltySinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot
2014Online retailing paired with kirana – a formidable combination for emerging marketsSinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh

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