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http://hdl.handle.net/11718/3442| Title: | Dimensions of male female role in the process of purchase decision making for consumer goods |
| Authors: | Madappa, P. P. |
| Issue Date: | 28-May-1971 |
| Citation: | Indian Mangement, X, 5, (May 1971), 3-19 |
| URI: | http://hdl.handle.net/11718/3442 |
| Appears in Collections: | Journal Articles |
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