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http://hdl.handle.net/11718/3455| Title: | An experimental study: impact of price, brand on consumer's choice |
| Authors: | Mehta, Subhash C. Parasuraman, A. |
| Issue Date: | 21-Mar-1972 |
| Citation: | ibid, XII, 17 (Mar 21, 1972), 5 |
| URI: | http://hdl.handle.net/11718/3455 |
| Appears in Collections: | Journal Articles |
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