IIMA Institutional Repository
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http://hdl.handle.net/11718/3462Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Misra, Sasi B. | |
| dc.contributor.author | Jain, Subhash | |
| dc.date.accessioned | 2010-05-28T06:25:38Z | |
| dc.date.available | 2010-05-28T06:25:38Z | |
| dc.date.copyright | 1971-12 | |
| dc.date.issued | 1971-12-28T06:25:38Z | |
| dc.identifier.citation | Journal of Applied Psychology, LV, 6(Dec 1971), 580-585 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/3462 | |
| dc.language.iso | en | en |
| dc.title | Effect on fittingness, type of goods and type of slogan on brand awareness | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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