Communicator discrepancy, perceived creditability, and opinion change

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/3560

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DC Field	Value	Language
dc.contributor.author	Saiyadain, Mirza S.
dc.date.accessioned	2010-06-01T04:54:44Z
dc.date.available	2010-06-01T04:54:44Z
dc.date.copyright	1969-05
dc.date.issued	1969-05-01T04:54:44Z
dc.identifier.citation	Japanese Psychological Research, II, 1 (May 1969), 13-16	en
dc.identifier.uri	http://hdl.handle.net/11718/3560
dc.description.abstract	How credible and at what level of discrepancy a source should be in order to be sufficiently influential is examined in this study. PROCEDURE: Perceived credibility and communicator discrepancy were manipulated. 100 Ss, who were found having different perception of the source, made judgements about their degree of agreement with the communicator at different levels of discrepancy. RESULTS: (I) Trend analysis showed curvilinear relationship between discrepancy and influence for MBA sample only. (2) Significant differences in the overall infiuence effect between the two samples were found, which was explained in terms of their perception of the source. (3) Prediction that the means between the two samples will show significant differences at some levels of discrepancy was not supported.
dc.language.iso	en	en
dc.title	Communicator discrepancy, perceived creditability, and opinion change	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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