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http://hdl.handle.net/11718/4055| Title: | Marketing Management: A South Asian Perspective |
| Authors: | Kotler, Philip Keller, Kevin Lane Koshy, Abraham Jha, Mithileswar |
| Issue Date: | 8-Jun-2010 |
| Publisher: | Pearson Education |
| Citation: | Kotler, P., Keller, K.L., Koshy, A., & Jha, M. (2008). Marketing Management: A South Asian Perspective. New Delhi: Pearson Education. |
| Description: | New Delhi: Pearson Education |
| URI: | http://hdl.handle.net/11718/4055 |
| Appears in Collections: | Books |
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