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http://hdl.handle.net/11718/4192| Title: | Lightwell Match Company |
| Authors: | Dholakia, Ruby Roy Dholakia, Nikhilesh Bothra, Kiran C. |
| Keywords: | Marketing Management |
| Issue Date: | 19-Jun-2010 |
| Citation: | Dholakia, Ruby Roy; Dholakia, Nikhilesh and Bothra, Kiran C., "Lightwell Match Company" in Marketing Management: Cases & Concepts, Macmillan, New Delhi, 1978. |
| Description: | Marketing Management: Cases & Concepts, Macmillan, New Delhi |
| URI: | http://hdl.handle.net/11718/4192 |
| Appears in Collections: | Book Chapters |
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