Net-Based Promotions: Practices, Prospects and Challenges

Abstract

Twentieth century brought around one of the most dynamic technological advancement, which opened vistas to interactive electronic communication. Internet, which is a worldwide system of linked computer networks, is the fastest growing, inexpensive medium of communication. This is evident from the fact that today as many as 90 million people are connected through internet[1]. Internet is being used by business to directly market its products to consumers as well as businesses. This marketing via electronic media is termed as e-commerce, and its extensive growth has led to adapting traditional marketing tools for e-commerce.